Facebook Apps

How to Manage in a World Populated With Zoomers and Other Creatures

No one is talking about a labor shortage these days. There is a lot of banter about how to manage GenY’s, and Millennials. But a forgotten group of people is the Zoomers — the “50 plus” generation. Media innovator Moses Znaimer created a new way to understand the “50 plus.”

“The population bubble that was the youth market 30 years ago is, today, the market I’ve defined as Zoomers,” says Znaimer. “They were the dominant generation then… they remain the dominant generation now. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and the lives of their communities.”

Zoomers encompass both the Baby Boomers (ages 44 to 62) and those older.

It’s a vast group — 14.5 million, accounting for 44 per cent of the population, and controlling more than 77 per cent of all Canadian wealth. they probably control a lot of the wealth in North America and Europe too.

Looking at more interesting statistics that tell the intellectual prowess of Zoomers:

• The fastest growing demographic on Facebook is still women over 55 — there are now nearly 1.5 million of them active on Facebook each month.
• There are about 4.6 million Facebook users 45 — 54, and 2.8 million over 55. The numbers of these intellectually vibrant people are growing everyday.

 

Well, some of them. Truth is, there are a lot of burned out Zoomers out there just waiting to escape the shackles of the corporate tread mill. Trust me, I see them all the time in my work as a corporate psychologist.

And therein is the challenge for leaders and managers. Many Zoomers feel forced to stay working because their nest egg has shrunk terribly. Others are still wanting to work, maybe in a different way than we did 25 — 30 years ago but work still provides lots of meaning.

Can you forget about needing to pay special attention to training, motivating, and engaging your Zoomer employees? They ought to be happy just to have a job, right? No way.

This Great Disruption has caused us to hunker down and try our best to keep our jobs. I use the first person here because I’m 66 and am still very active in the working world on Twitter, LinkedIn, writing articles for ezines, producing vlogs, blogging, webinars, virtual book tours and iPhone apps.

Zoomers have been in the workplace for a long time. We have lots of experience — the good, the bad, the ugly and the beautiful — to contribute. We grew up thinking the world was our oyster. We have been disappointed while at the same time living a most affluent life interrupted by periods of significant anxieties about what’s happening to our world — both personally and globally.

So a manager must be aware that a still employed Zoomer knows the ropes, how to work the system, has seen management fads — and managers — come and go.

S/he is a sometimes “crusty” element to deal with in the workplace. Be respectful. Ask for a Zoomer’s input (we will be reluctant at first because we have also been asked many times, only to be ignored).

Zoomers show up on time. We are resentful of GenY’s and Millennials who are more casual about the time clock. So managers you will have to be highly skilled at dealing with conflict between the generations. As a skilful negotiator you will have to know how to incorporate the divergent values of the generations.

Managers need to outline your expectations clearly to Zoomers. The alive, bright, ambitious ones will like that. The laggards will resent you. You will have to stay the course while not alienating them. One on one’s can work well to shift a disengaged Zoomer into a more committed employee. Zoomers are more used to acquiescing to authority than GenY’s or Millennials. Do it in private to nuture the Zoomer’s self-respect.

GenY’s want to change everything — now.

Zoomers are hestitant to make quick changes because experience tells us quick changes can be disastrously costly. We probably need to speed up sometimes. Managers will need to involve Zoomers in the change process and spend time helping us to see that the changes are necessary, and more importantly, that this is just not another management fad that will become as relevant as last month’s newspaper.

GenY’s want to know how and why the company works. Zoomers are not interested in those details so much as WiiFM (What’s in it For Me) and “Will I still have a job next week?” In multi-generational team meetings managers will have to keep the differing interests of all the audiences.

Millennials and GenY’s were born into cyber world. Some Zoomers can remember getting their first television. Zoomers, when confronted with the overwhelming tsunami of cyber house rules over which our brains feel like they are exploding, react with frustration infused with good dose of anger, often followed by self-hating despair. This is amplified with “the younger people” look at us like we are idiots — or so we think they do.

Managers be patient. Be kind. Be gentle. We will take a lot longer to get it. We will get it.

Managers can set a truly wonderful climate of cooperation between GenY’s and Zoomers by actively developing both camps’ emotional intelligence. This is an area in which we are equal in our need for learning and applying.

Be Able. Be Willing. Be Flexible.

And now I invite you to claim your F.ree copy of
“A Taste of Genius: 6-Steps to Creating A Business Where Good Talent Likes to do Great Work.”

 

Now Pay Close Attention –

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About the Author

Speed Painting, “Soap Bubble”, Graffiti facebook, by Angie Braun

Facebook Application Development for Dummies $20.48 BUILD FACEBOOK APPS THE FUN AND EASY DUMMIES WAY The book assumes only basic HTML and scripting knowledge, and will serve as the perfect beginner-level reference to getting up and running building Facebook applications. What the book covers: "Facebook Application Development For Dummies" is a beginner-level, approachable reference on building Facebook applications. It covers the essentials of getting up and running with Facebook applications built either as a first Facebook app or extend an existing application within Facebook. Topics included in the book: Facebook toolkit Installation and My First Facebook application Getting started with Facebook Markup Language Getting started with Facebook Query Language Making your Facebook interface pretty Navigating the Facebook API -RESTful. Creating Facebook applications for marketing and viral purposes Creating Facebook apps that will make money Facebook game development

Facebook Marketing $19.99 Develop, implement, and measure a successful Facebook marketing campaign. The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how. Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.:; Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy; Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in; Shows how to execute your strategy while incorporating all of Facebook’s relevant features; Addresses Facebook’s pay-per-click platform, Facebook Connect, and more. Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Building Facebook Applications For Dummies $15.39 There’s no doubt about it Facebook is cool. Along with users who want to interact with friends businesses are using Facebook as a marketing and networking tool. And if you’re a Web developer you probably know there’s a demand for Facebook applications. If you have some basic knowledge of Web client technology such as HTML JavaScript or CSS and know how to use a Web programming language Building Facebook Applications For Dummies is just what you need to start building apps for Facebook. This friendly guide helps you create applications to reach Facebook’s huge audience so you can enlarge your list of friends introduce people to your product or service or network with other business professionals. You’ll find out how to: Work with the Facebook API Build applications that take advantage of Facebook’s News Feed and Wall Migrate existing Web applications to Facebook Create mobile apps for Facebook Use Facebook’s markup and query languages Get your app noticed by Facebook users A handy companion Web site includes code samples starter applications and other useful information about building Facebook apps. Whether you want to create applications for business purposes or just for fun Building Facebook Applications For Dummies is the fun and easy way to get started.

Facebook Application Development For Dummies $17.99 A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!

Beginning IOS Apps with Facebook and Twitter APIs: For Iphone, Ipad, and iPod Touch $41.48 Beginning iOS Apps with Facebook, Twitter, and other Social Networking Sites is for iPhone and iPad developers who know the fundamentals of iOS development, and now want to add a key selling point to their apps: the ability for their users to log their actions and achievements through social networks iPhone and iPad are transforming the social networking, graphing, and gaming experience, moving beyond the desktop and into mobile. Beginning iOS Apps with Facebook and Twitter lets you build social networking functionality into your apps for iPhone, iPad and iPod touch using the APIs from Twitter, Facebook, Foursquare, and other social networking sites that your app users want This book includes use-cases, API guidance, interaction design, relevant discussions and sample projects around popular social network platforms. It also includes considerations around iPad vs. iPhone/iPod touch design, best practices for privacy, working with pictures, maps and videos, connecting with friends, authentication, and the use of location-based services. More and more, users expect the apps they use to allow them to log their actions and achievements through their social networking links. So after reading this book, you’ll understand how these three social networking platforms can work with your apps. You’ll know how to link your app’s users with their friends, how to deploy location-awareness in your app, and how to publish to and message within the social graph. What you’ll learn How to integrate these three social networks’ APIs into your code How to run do multitasking apps and run streamlined background processes When to use Oauth for authentication How to connect your users to each other What and where to publish and request data and media from the social graph How to work with JSON, push notifications and other data interchanges How to take advantage of open-source software like Google Wrappers and Google Toolbox What to iterate quickly when using the UIWebView controller How to spec out visual & interaction design that is consistent with the design of the platforms (for both iPad and iPhone) Who this book is for This book is for iPhone and iPad developers who have the fundamentals of iOS development, and now want to add social networking functionality to their apps.

How to Do Everything Facebook Applications $5.48 Create your own Facebook applications With coverage of Facebook API, FBML, and FQL as well as MySQL and REST, How to Do Everything: Facebook Applications is a clear, start-to-finish guide to developing unique apps that run on Facebook Platform. Learn how to integrate Facebook applications with websites, blogs, and databases, and use your apps to sell a product and market a business, organization, or cause. You’ll also discover how to provide entertainment and information to users while creating an advertising platform to make money. Get started quickly by downloading a pre-built, customizable Facebook application from the book’s Facebook Page.Understand the Facebook Platform architecture Format Web pages and manage data using XML, XHTML, and CSS Use PHP and FBML (Facebook Markup Language)Work with the Facebook object, Facebook REST object, and Facebook APIUse FQL (Facebook Query Language), Mock-AJAX, FBJS (Facebook JavaScript), and Facebook MobileMaster the Facebook Developer ApplicationDesign your application interface and implement utilitiesIntegrate MySQL or Data Store dataAdd viral features including News Feed and Mini-Feed stories, notifications and requests, Share buttons, and favorites listsPromote your business with Facebook Social Ads, Facebook Pages, and Facebook Beacon

Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook $17.59 This is the eBook version of the printed book. With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And Facebook can actually be a useful business tool as well as a great way to promote creative projects. So what's new in the second edition of Facebook Me? Facebook has changed dramatically since the book was first published, and this newly revised and expanded edition will bring readers up to speed on all the new features and interface elements that have been added and revamped in the time since. It addresses the ongoing controversies about Facebook's privacy policies, with detailed coverage of Facebook's privacy settings and advice for keeping your Facebook experience as secure as possible; as well as expanded info on Facebook's sharing tools and how to control who sees what. It includes a brand-new chapter called Advertising and Promoting on Facebook that shows you how to apply the principles of social media marketing specifically to Facebook's user culture, in order to maximize the “ripple effect” of Facebook's news feed to win new fans and customers and build stronger bonds with existing ones. Plus there's an expanded chapter on “Facebook at Work” — how to keep your profile professional, avoid getting in trouble, and use Facebook for job hunting. And in the etiquette department, this edition features new guidance on how to deal with conflict and avoid flame wars between Facebook friends. All in all, Facebook Me! takes you on a guided tour of everything Facebook has to offer and shows you how to get the most out of the time you spend there, while helping you avoid some of its pitfalls! Find out what you can do on Facebook, and what it can do for you. Reconnect with old friends and make new ones, let your friends know what you’re up to, and share photos or video—all while protecting your privacy. Learn Facebook etiquette: how and why to friend someone, how to socialize politely, whether you should friend your boss—and how to keep your profile looking professional if you do. Publicize your projects, business, or causes: Post to your Wall, set up a Page, organize a Group, or invite friends to Events. Discover how to use Facebook’s News Feed to connect with an audience that reaches far beyond the boundaries of your own friends list. Look for the Facebook Me! page on Facebook to connect with the author and other readers of this book!

Facebook Marketing: An Hour a Day $20.48 "Facebook Marketing: An Hour a Day" is the ultimate step-by-step guide to developing a winning Facebook strategy, implementing the campaign, and then measuring and reporting on the results. The first part of the book quickly gets readers up to speed on today’s Facebook conventions and demographics, and then outlines the broad strategic considerations marketers must consider. Readers are then guided step-by-step through crafting a successful initial presence on Facebook and then guided day-by-day through how to develop an overall Facebook marketing strategy by setting goals, defining metrics, developing reports, getting corporate buy-in, and integrating the Facebook strategy with other internet marketing activities. Readers are then shown how to execute on the strategy and leverage and incorporate all of Facebook’s relevant features, including events, applications, advertising on Facebook’s stand-alone pay-per-click platform, using Facebook Connect, and more. The final portion of the book discusses the marketing metrics that matter and how to update, monitor, refine, and maintain a Facebook marketing campaign. Full of interesting case studies, step-by-step guides, and hands-on tutorials and written in the popular "An Hour a Day" format, in which intimidating topics are broken down into easily approachable tasks, this book is sure to help marketers and others develop, implement, measure, and maintain a successful Facebook strategy.

Get Rich with Apps! $19.95 The secrets to grabbing a share of one of today's hottest markets!. You don't have to be a computer whiz to make a killing in the apps market. All you need is about $1,000 and the business advice in this book. Out of nowhere, apps have taken the world by storm. More than 1 billion iTunes apps have been downloaded, and Facebook's 200-million users have 52,000 third-party apps from which to choose. If you’re considering entering the market, stop thinking about it and jump right in. Get Rich with Apps! explains how to: Marry iPhone and Facebook app features with your business and marketing needs; Integrate them with other resources, such as databases and Web sites; Access the best developer resources; Measure the success of new and existing projects. It’s all much easier than you think. With Get Rich With Apps , you’ll reach more customers, expand your product offerings, grow new revenue streams—and get a solid foothold in a market with an extraordinarily promising future.

Essential Facebook Development: Build Successful Applications for the Facebook Platform $33.98 With more than 250,000,000 active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. "Essential Facebook Development" offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, and metrics-even application marketing. Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through using every major component of the Facebook platform to build a complete application that has already proven successful in the marketplace. Maver and Popp thoroughly cover Facebook’s most important new features, including Profile and Facebook Connect. They also provide extensive information available in no other book-from advanced application tuning guidance to adapting Facebook apps for the hot new Bebo platform. Whether you’re developing your first social networking application or you’ve been doing it for years, "Essential Facebook Development "will help you get better results-every step of the way. Coverage includes Thorough, up-to-the-minute introductions to Facebook’s current architecture, integration points, and development technologies Successful Facebook applications-and what makes them successful What every developer must know about Facebook’s Terms of Use Creating effective Facebook application infrastructure, one step at a time Adding support for profiles, canvas pages, and messaging Incorporating JavaScript in your Facebook applications with FBJS Integrating Facebook into external sites with Facebook Connect and Facebook JavaScript Library Efficiently debugging Facebook applications Spreading, monitoring, and tuning applications after they’re in production

Facebook Marketing All-in-One For Dummies $24.99 A detailed resource for businesses and individuals seeking to promote goods and services on Facebook. Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider?content delivery, promotions,?etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns.:; Successful marketing campaigns today require effective use of social media, especially Facebook; This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign; Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them. Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies .

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