Playfish Games On Facebook
The Sims’ comes to Facebook by Dashing
What do you get when you combine the top-selling PC game franchise of all time with the world’s biggest social network?
A whole lot of people living the “life” they choose and sharing it on Facebook.
“The Sims Social” takes the classic life simulation game and transforms it into a social experience that allows players to interact in ways they could never do before in “The Sims” franchise.
John Buchanan, vice president of marketing at EA Play (Electronic Arts), said PC gamers could always share elements of the game with their friends, but could never actually play with their friends.
“For a community that is as social as ‘The Sims’ is, to be able to now let them play ‘The Sims’ on the No. 1 social platform in Facebook, it’s just a perfect marriage,” Buchanan said. “Then you realize how popular it is from a community standpoint: With over 7 million Facebook fans, it is a perfect opportunity to create an experience for those fans out there.”
Developers at Playfish Games wanted to bring an authentic feel to the social network game. As in “Sims” games of the past, players start off by creating their Sims, giving them personalities and building homes for them to live in.
The change in gameplay occurs when your Sim begins exploring the world, building skills and going on quests. Now, friends in the game can be involved in helping (or hindering) the development of your character.
Through Facebook wall posts and feeds, everyone can see what’s going on with characters Are they falling in love? Are they breaking up? Did they put a spider on someone’s toilet seat?
Relationship building is one key element that was made easier by bringing the game to the social platform. Sim characters can become friends, fall in love, get married and break up, which helps the characters develop and increase in levels.
Buchanan said players can show off quests they complete with their Facebook posts. Characters can work toward personal goals, like building the most beautiful home, and highlight the player’s creativity and expressiveness through their in-game choices.
“You can also build your skills by becoming an artist, being a musician by playing the piano, or becoming a writer,” Buchanan points out. “These are different skills that let you explore life and level up your Sim as they go about their lives in ways that your friends are going to be able to explore with you.”
However, not all friend experiences may be friendly. Buchanan said they expect players to get emotionally attached to their Sim and the events their Sim goes through. So if a game relationship goes sour, the game offers ways to â
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This entry was posted on Sunday, February 12th, 2012 at 1:43 am and is filed under facebook apps. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.