Facebook Apps

Facebook Faces off Against Search Giant Google

Facebook’s attempts to topple Google took on a more subversive note after the social networking giant was caught trying to spread bad press about its rival. Facebook, however, only succeeded at casting itself in a bad light and eliciting ridicule from the blogosphere. It didn’t help that Facebook itself is also guilty of the supposed transgression it is accusing Google of committing: sharing users’ information without their knowledge.

Facebook went so far as to hire a top caliber PR firm to seed supposedly incriminating evidence against Google on the web. The plan failed because the PR firm revealed the deal to Google itself.

Analysts are convinced that the privacy concerns Facebook is harping about is just the red herring. The real issue is that Facebook wants to push Google out of the picture so it can get its hands on the bulk of online advertising deals. Another reason why Facebook is hell bent on damaging Google’s credibility is Social Circle, Google’s own social networking service which uses user data collected by Facebook.

Like Facebook, Social Circle lets Gmail users access their friends’ information and keep track of what they are up to. For years, Google has made no secret of the fact that its next major foray would be in the area of social networking, although its initial efforts failed.

With 600 million users, Facebook is a major player in the targeted advertising arena. Requiring very little prompting, users just seem to have no qualms letting Facebook know details about themselves as well as those of their friends. While Google is king of advertising connected to search results, Facebook, especially with close tie-ups with Microsoft, is showing exactly how things should be done if you want more advertisers.

With all its interactive features, Facebook is also an expert when it comes to making visitors do more things on the site. Users spend an average of seven hours monthly on Facebook compared to Google’s mere two hours. While the number of hours continue to increase for Facebook, the opposite is true for Google.

Another well thought-out strategy is the option to make Facebook the homepage for users. By making the website a portal to the web, Facebook ensures consistent traffic to the site. Facebook has also succeeded in luring Google’s key people to join its ranks, prompting Google to give its employees a 10 percent raise in a bid to keep them.

Earlier forecasts put Facebook’s 2011 earnings at $2 billion, but the Wall Street Journal predicts that the social networking behemoth is likely to surpass that and reach the $10 billion mark. Facebook has also taken advantage of its huge reach potential with its audience and has introduced further social options such are undertaking partnerships with various online dating sites via downloadable dating applications.

Despite these favorable aspects, however, analysts don’t buy the idea that Facebook could beat Google in web supremacy. In fact, if there’s any company that could kill Facebook, it just might be Google with its proven business savvy and machinery, they said. The Facebook-Google rivalry could even spell more trouble for Facebook in the long run. Should Google decide to up the ante and really go after Facebook, Zuckerberg might wake up one day wondering what hit him.

About the Author

Matt Fuller is a contributing writer for a number of websites. Matt writes about subjects that relate to casual dating in Australia, social media, Internet search and free online dating sites. Stop by our website to find out more.

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